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And way back in 1966, Masters and Johnson found that the general physiology of sexual arousal in men and women is pretty much the same. Most studies have shown that men are equally turned on by the written word as women, and that women consume more visual pornography than you may think. It’s a huge stereotype that men prefer visual images of sex (pornography), while women prefer reading “bodice-rippers” because of their quieter, more cerebral sex drive. Let’s look at the biggest and most common three. Others are simply based on stereotypes and misinformation. Some of these myths are the result of sex-negative groups that aim to shame and control women. There are a number of misconceptions surrounding erotica. “Bibliotherapy,” as this study called it, never sounded so fun and rewarding.

The result? Both groups made equal, statistically significant gains when it came to: Half read self-help books, and the other half read erotic fiction. The 2016 study, which was published in the journal Sexual and Relationship Therapy, recorded the sexual functioning of 27 women over six weeks. But a recent study has shown that consuming sexy literature can help everything from your libido to the strength of your orgasm. While some claim natural aphrodisiacs like chocolate and oysters have an effect on their sex hormone levels and bedroom behavior, there’s not much solid evidence that they make a dent in your day-to-day sex drive. And even after the first “female Viagra” pill flopped two years ago, women are still looking for fail-safe, scientifically proven ways to increase their libido and pleasure - whether playing solo or with a partner. Lack of sexual interest and desire is the most common sexual complaint women have in the doctor’s office.